Telkom bundles Amazon Prime into fibre and mobile plans at R59 a month
The deal follows Amazon's South African launch in June and lands on a base of 25,3 million mobile customers and 843 563 connected homes.
Telkom has added Amazon Prime membership to its fibre, fixed-LTE and mobile products, three months free and then billed at R59 a month on the customer’s Telkom account.
Amazon Prime launched in South Africa on 3 June 2026, and the membership carries same-day and next-day delivery on a wide range of items with no minimum spend, early access to deals including Black Friday, and the Prime Video streaming service that previously sold standalone here at R79 a month. Prime also brings access to a rotating selection of games through Amazon Luna, claimable across the Epic Games Store, GOG and the Microsoft Store, and a free monthly Twitch channel subscription. South African shoppers can also buy Prime directly at R59 a month or R399 a year.
As MyBroadband reported on 17 September, Telkom has improved the offers it bundles with its products to include the membership.
What changes on the Telkom bill
Telkom has bundled Prime Video with its products for some time. The difference now is the membership rather than the streaming service alone, which brings the shopping and delivery benefits into the same package.
For a household already paying for fibre, the practical effect is one line on one bill instead of two debit orders. The free three months is worth R177 at the R59 monthly rate. After that the subscription is added to the Telkom account, which means cancelling it runs through Telkom rather than Amazon.
Amazon’s Sub-Saharan Africa managing director, Robert Koen, said at launch that the company was offering South African shoppers a full suite of shopping and entertainment benefits, and that it had built a store with local and international products backed by a reliable delivery experience since opening here two years ago.
The numbers the bundle sits on
The offer lands on a customer base that grew through the quarter to 30 June 2026. Telkom’s mobile customer base rose 6,1% to 25,3 million, carried by a 7,1% increase in prepaid customers to 22,3 million. The postpaid base was flat at 3,0 million, with average revenue per user of R183. Mobile data subscribers increased 15,5% to 19,8 million and now make up 78,4% of the total base.
Openserve, the group’s wholesale broadband division, grew total revenue 5,6% year on year from R3,14 billion to R3,32 billion, on 6% growth in fibre-related data revenue and 18,2% growth in external revenue. Homes connected rose to 843 563 and the fibre footprint reached 1 565 750 homes passed, lifting the connectivity rate to 53,9%, which the operator describes as industry leading.
At group level, revenue grew 2,6% year on year from R10,82 billion to R11,10 billion, including an 8,8% rise in data revenue to R6,9 billion. Data contributed 62,4% of total revenue, with mobile data revenue up 11,4% and fibre-related data revenue up 4,0%.
Group chief executive Serame Taukobong attributed the performance to the company’s data-led strategy and its OneTelkom approach, and said Mobile and Openserve delivered strong revenue and earnings growth as mobile service revenue re-accelerated against the preceding quarter.
Why a streaming bundle is a data story
Prime Video is a data product before it is an entertainment product. A household that streams regularly consumes more of the connection it already pays for, which is why network operators here have spent a decade attaching content to connectivity rather than selling the two separately.
That is the commercial logic behind the offer, and it is also where the reader’s interest sits. The bundle is worth having if the household already uses the Telkom product and would have paid for Prime anyway. It is worth less if the membership is one a customer would not have bought, because the R59 then arrives every month on a bill that is harder to trim than a standalone subscription.
The connectivity rate is the number to watch. Just over half of the homes Openserve has passed are connected, and every bundle that converts a passed home into a paying one improves the return on fibre that is already in the ground. That is the case the company is making to its shareholders, and the Prime offer is one of the ways it intends to make it.
Source: MyBroadband, Telkom in big partnership with Amazon
